B2B Lead Generation

Dealing with Difficult Questions in Sales - In sales, you will hear objections or specific questions from prospects. With experience, most of the questions and objections will be a response that you have heard before, but some responses will be new and you may not be prepared to immediately respond. Every sales rep encounters responses ...

Broad Targets with a Specialty Niche - Upon inception, all businesses determine their business offerings and their target market. Once the basic business foundation is in place, you should develop a special niche within that market. For example, if you have a landscaping service, determine what aspect of the industry you are offering, who you ...

Top Ten Best Practices for Engaged Agents - Every telemarketing company will have a list of the top business practices that work for them. Here are a few that make our list: Continual Training. Keeping your techniques new and fresh will help even the most seasoned sales professional. Feedback. Provide constant feedback to your team. ...

Brainstorming to Overcome Sales Road Blocks - When making sales calls, you may sometimes feel that you’re not getting anywhere or at a roadblock. One of the best ways I find to overcome a roadblock is to really sit back and evaluate the situation. Some of the questions you may want to ask yourself are: ...

Best Email Subject Lines - How important is an email subject line? The heading of an email or the subject line is often overlooked and thought to be the least important part of an email but keep in mind that the heading is the first thing a prospect sees and is the key to being ...

Weathering the sales storm - How to handle the ups and downs or “stormy seasons” in business. Every business has ups and downs in sales. Here are tips on what you can do for your business to keep you occupied and productive during this unpredictable time: Send a letter or email to your potential clients ...

Direct Mail Effectiveness Techniques - In our last issue, we discussed why direct mail campaigns are still meaningful and cost-effective tools to target your customers and prospective clients. Direct mail pieces of different types can be used to reach your audience. However, your campaign will be most effective when you match your direct mail piece ...

Brevity is key!  - Have you ever heard the saying “short and sweet?” That is truly the case in sales and telemarketing. When a contact answers the call, you have about 10 seconds to either pique their interest or to hear an objection. Brevity is always the answer. Prepare your pitch before you make the ...

Good timing for sales and telemarketing calls - Timing can refer to many things. It does not always mean what time to call during the day. Timing can also be sales/budget cycles for your business prospect. Take notice of the type of establishment you are calling. If you are telemarketing to the retail industry, chances ...