B2B Lead Generation

Find out what questions you should be asking your B2B lead generation company.

Every salesperson wishes they had more hours in the day to complete necessary tasks. Time management tools are especially important for salespeople who often find themselves performing many different jobs during the course of the day. Using appropriate scheduling tools will help you increase your follow-through and will result in stronger lead conversion rates. Best Tools ...

Advance Preparation for sales meetings - We must always be fully prepared for sales meetings and conference calls, but sometimes we wait until the last minute.   Having key talking points at the forefront of your mind and notes is key, but waiting until the last minute can cause chaos.    Unexpected problems can arise just before ...

Stress in sales - If someone tells you that if you love your job/business, there will be no stress then perhaps they are not being honest. If your career is in the sales world, you encounter daily stresses that might involve deadlines, quotas, and dealing with people. Since sales involves ups and downs (feast or ...

Managing people is a delicate balancing act - Managing sales people or sales representatives is a difficult balancing act. You need to be in constant contact with them to know where their bids or proposals are heading and need to be ready to provide support and direction if they should need help. On the other ...

In-house or Outsourcing Your Campaign - Which is best for you?   Although many companies find that outsourcing their lead generation function to a professional B2B telemarketing firm is more efficient and effective, some companies prefer to utilize in-house resources and own the process themselves.   At the same time, while in-house lead generation can ...

What is a cold call?  - This sounds like a simple question although not many people truly know the meaning of a cold call. The definition of a cold call is: make an unsolicited call on (someone), by telephone or in person, in an attempt to sell goods or services. A cold call marketing program ...

ROI analysis can be an important marketing tool used for the measurement of a sale Return on Investment for Cold Calling   ROI analysis can be an important marketing tool used for the measurement of a sales campaign. Most business owners would not think of participating in a new sales project or campaign without it? ...

How to Overcome a Sales Slump - We all experience sales slumps. Sometimes the slumps go on for more than we can handle and  we need to make modifications to boost our morale and change the direction of our results. Here are ideas on how to get past a sales slump: Go to an expert ...