B2B Lead Generation

The purpose of a sales pilot program is to test the marketing waters for your business. Pilot programs are trial programs or pilots to see what works best for a marketing program. Pilot programs are a great way to test the waters without breaking the bank. Using a pilot program will allow full marketing strategies ...

Decision makers are bombarded by sales calls every day. Even though talking to you may only take three or four minutes of their time, the thought of having to talk to a sales person when busy is not high on their agenda. Often times when on a cold call after you have identified yourself, the ...

This topic is very appropriate for me this week because of several obstacles that fell my way last week preventing me from maximizing my time to reach my personal sales goals. My Mechanical sales week experience went something like this: An unexpected winter cold set in causing me not to feel good and challenging me ...

Since reaching sales goals is a numbers game, there is no better way to evaluate your sales process than looking at numbers. There are several categories of numbers to evaluate in B2B telemarketing: Telemarketing (Cold Calls)Telemarketing (Warm Calls)Telemarketing End-Results (Appointments, Leads, Not Interested, Not Qualified, Bad numbers, etc.) Telemarketing (Cold Calls): Companies should focus on ...

Idle chit-chat with a gatekeeper can help you reach the HVAC decision makers. Prepare your cold calling game plan before you make your first call.Remember, we get one chance to make a first impression, so always present a cheerful approach and don't forget to smile. Be friendly with the receptionist and take good solid notes. ...

We each experience some sort of pressure in everyday situations. With sales, the pressure can become stressful when you are ready to close the deal and for whatever reason, the sale is just not happening. It is not only pressure for you, but can be pressure for those that are expecting you to do business ...

Are you using cold calling to achieve sales goals?  Since we are past the holidays and are ready to start the new fiscal year, it’s time to review what works in marketing and what doesn’t. Have you established sales goals for 2019? Have you established a plan for further penetrating your market and reaching out ...

Time Management Tips for Sales Reps. Sales is a game of strategic timing - calling prospects at the right time, managing accounts and responding to their needs in a timely fashion, and handling that ever-growing to do list.   Time management tips for sales reps. is critical to meeting or exceeding your goals. Here are some ...

Sales forecasting is such an important part of business planning. What exactly is sales forecasting? It is a prediction/forecast of sales based on past sales performances and an analysis of future market conditions. Most businesses perform some sort of forecasting to predict how their business will grow and how they should direct marketing efforts in ...